Last updated: October 10, 2025
Information We Collect
Moorhouse Coating collects information you provide directly to us, such as when you request a quote, contact us for information, or communicate with us through our website or other channels.
Information You Provide Directly
- Contact Information: Name, email address, phone number, mailing address
- Project Details: Property location, project scope, timeline preferences, budget information
- Business Information: Company name, business type, industry (for commercial clients)
- Communication Preferences: How and when you prefer to be contacted
- Form Submissions: Quote requests, contact form inquiries, project consultation requests
Information Collected Automatically
- Website Usage Data: Pages visited, time spent on site, click patterns, referral sources
- Device Information: Browser type, operating system, device type, screen resolution
- Location Data: General location based on IP address (city/state level)
- Analytics Data: User interactions, conversion events, and performance metrics via Google Analytics 4
How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: Provide and deliver our commercial painting services, project management, and customer support
- Communication: Process and respond to your inquiries, quote requests, and project consultations
- Project Management: Send you project updates, scheduling information, and service-related communications
- Business Operations: Improve our services, analyze customer needs, and optimize our website performance
- Marketing: Send relevant information about our services (with your consent where required)
- Analytics: Understand website usage patterns and improve user experience
- Legal Compliance: Comply with applicable laws, regulations, and legal processes
- Safety and Security: Protect against fraud, abuse, and security threats
Information Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as necessary to provide our services or as required by law. We may share information with:
- Service Providers: Third-party vendors who assist in our operations, website hosting, analytics, and communication services
- Professional Advisors: Attorneys, accountants, and other professional service providers
- Insurance Providers: For coverage and claims processing related to our services
- Law Enforcement: When required by law, court order, or legal process
- Business Transfers: In connection with a merger, acquisition, or sale of business assets
Third-Party Services
Our website and services utilize several third-party platforms to provide optimal functionality and user experience. Here are the key services we use:
Google Analytics 4
We use Google Analytics 4 to analyze website traffic, user behavior, and performance metrics. Google Analytics may collect information such as your IP address, browser type, pages visited, and time spent on our website. This data helps us improve our website and services.
- Data Collected: Website usage patterns, user interactions, demographic information
- Purpose: Website optimization, user experience improvement, and business analytics
- Data Retention: Google Analytics retains data for up to 26 months
- Opt-out: You can opt-out using Google Analytics Opt-out Browser Add-on
- Privacy Policy: Google Privacy Policy
Cloudinary
We use Cloudinary for image optimization, storage, and delivery to enhance website performance and user experience.
- Data Processed: Image requests, basic usage analytics, and CDN performance metrics
- Purpose: Optimize image loading times and provide responsive images
- Privacy Policy: Cloudinary Privacy Policy
Netlify
Our website is hosted on Netlify, which may collect certain technical information for hosting and security purposes.
- Data Processed: Server logs, form submissions, and basic usage metrics
- Purpose: Website hosting, form processing, and security monitoring
- Privacy Policy: Netlify Privacy Policy
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
Your Privacy Rights
We respect your privacy rights and provide several options for controlling your personal information:
General Rights
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your information (subject to legal and business requirements)
- Portability: Request a copy of your data in a machine-readable format
- Marketing Opt-out: Unsubscribe from marketing communications at any time
- Withdraw Consent: Withdraw consent for data processing where applicable
California Consumer Privacy Act (CCPA) Rights
If you are a California resident, you have additional rights under the CCPA:
- Right to Know: Request details about the categories and specific pieces of personal information we collect
- Right to Delete: Request deletion of your personal information, subject to certain exceptions
- Right to Opt-Out: We do not sell personal information, but you can opt-out if this changes
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
- Authorized Agent: You may designate an authorized agent to make requests on your behalf
European Union (GDPR) Rights
If you are located in the European Union, you have rights under the General Data Protection Regulation (GDPR):
- Right of Access: Obtain confirmation of data processing and access to your personal data
- Right to Rectification: Correct inaccurate or incomplete personal data
- Right to Erasure: Request deletion of personal data under certain circumstances
- Right to Restrict Processing: Limit how we process your personal data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Lodge a Complaint: File a complaint with your local data protection authority
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframes required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site performance, and provide personalized content. This section explains what cookies we use and how you can control them.
Types of Cookies We Use
Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled:
- Session Cookies: Maintain your session state and form data
- Security Cookies: Protect against security threats and ensure secure connections
- Preference Cookies: Remember your language and accessibility preferences
Analytics Cookies
These cookies help us understand how visitors interact with our website:
- Google Analytics 4: Tracks website usage, user behavior, and performance metrics
- Performance Monitoring: Measures page load times and site performance
- User Experience: Analyzes user interactions to improve website functionality
Marketing Cookies (if applicable)
These cookies may be used for marketing purposes:
- Conversion Tracking: Tracks form submissions and quote requests
- Retargeting: May be used for future advertising campaigns (with consent)
How to Manage Cookies
You have several options for controlling cookies:
- Browser Settings: Most browsers allow you to block or delete cookies through their settings
- Google Analytics Opt-out: Use the Google Analytics Opt-out Browser Add-on
- Do Not Track: We respect Do Not Track signals from your browser
- Cookie Preferences: Contact us to opt-out of non-essential cookies
Cookie Duration
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain for up to 2 years or until manually deleted
- Analytics Cookies: Typically expire after 2 years
Note: Disabling certain cookies may affect website functionality and your user experience.
Data Retention
We retain personal information for different periods depending on the type of data and business purpose:
Contact and Communication Data
- Quote Requests: Retained for 3 years for follow-up and business development
- Customer Communications: Retained for 7 years for business records and warranty purposes
- Marketing Communications: Retained until you opt-out or for 5 years maximum
- Website Contact Forms: Retained for 2 years for customer service purposes
Project and Service Data
- Project Records: Retained for 10 years for warranty, insurance, and legal compliance
- Contract Information: Retained for 7 years per business record requirements
- Payment Information: Retained for 7 years for tax and accounting purposes
- Insurance Claims: Retained as required by insurance providers and legal requirements
Website and Analytics Data
- Google Analytics: Automatically deleted after 26 months
- Website Logs: Retained for 12 months for security and performance analysis
- Cookie Data: Expires per individual cookie settings (typically 2 years maximum)
- Form Analytics: Retained for 2 years for website optimization
Legal and Security Data
- Legal Compliance: Retained as required by applicable laws and regulations
- Security Incidents: Retained for 5 years for security monitoring and legal protection
- Dispute Resolution: Retained until resolution plus applicable statute of limitations
We regularly review our data retention practices and securely delete or anonymize personal information when it is no longer needed for business or legal purposes.
Legal Basis for Processing
We process personal information based on the following legal grounds:
Legitimate Interest
- Business Operations: Managing customer relationships and providing painting services
- Website Analytics: Understanding user behavior to improve our services and website
- Marketing: Promoting our services to interested prospects (with opt-out options)
- Security: Protecting our systems and preventing fraud or abuse
Contractual Necessity
- Service Delivery: Processing data necessary to perform painting contracts and services
- Payment Processing: Managing invoicing, payments, and financial transactions
- Customer Support: Providing ongoing support and project management
Legal Compliance
- Business Records: Maintaining records as required by business and tax laws
- Safety Regulations: Compliance with construction and safety regulations
- Insurance Requirements: Meeting insurance and liability documentation requirements
Consent
- Marketing Communications: Sending newsletters and promotional materials (where consent is required)
- Optional Services: Additional services or communications you specifically request
- Cookies: Non-essential cookies and tracking (where consent is required by law)
International Data Transfers
Some of our third-party service providers may process your data outside of the United States. When this occurs, we ensure appropriate safeguards are in place:
Third-Party Transfer Safeguards
- Google Analytics: Operates under Google's global privacy commitments and data transfer frameworks
- Cloudinary: Utilizes appropriate data protection measures for international transfers
- Netlify: Ensures data protection compliance for hosting services
Transfer Mechanisms
- Adequacy Decisions: Transfers to countries with adequate data protection laws
- Standard Contractual Clauses: EU-approved contract terms for data transfers
- Privacy Shield Successors: Framework agreements for US-EU data transfers
- Binding Corporate Rules: Internal data protection rules for multinational companies
If you have concerns about international data transfers, please contact us using the information in the "Contact Us" section.
Children's Privacy
Our services are not directed to individuals under 18 years of age, and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated revision date.
Contact Us
If you have questions about this privacy policy or our privacy practices, please contact us at: